Author name: Kasinathan T M

The arrival of generative AI tools like ChatGPT, Claude, and Gemini has sent shockwaves through the digital marketing industry. Panic […]

Remember the “good old days” of SEO? You picked a keyword like “best running shoes,” stuffed it into your article

In the flashy world of digital marketing, it’s easy to get distracted by viral social media campaigns or beautifully designed